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עמוד:22
2 Some fans succeed in turning their admiration for a musical performer into a successful business . Which of the following do you think is the best idea for a business ? 00 opening a music store specializing in the performer ' s disks to ( b ^ starting a fan club that members pay join ( cj putting up an Internet site with personal interviews , news about the performer's latest hits , upcoming concerts , etc . What other good business ideas can you think of ? 3 Read the magazine article "Everything Elvis — Story of a Fan " and find out what one fan did . Graceland — and Memphis , Tennessee — are familiar to any Elvis fan . Here Elvis Presley lived and died , and fans can feel surrounded by him even today . However , many ofthese fans may be surprised to learn that halfa world away , in Israel , there is another place that is also an Elvis landmark . Off the main highway between Jerusalem and Tel Aviv , stands The Elvis Inn overlooking the surrounding countryside . Here you can find "everything Elvis" — almost anything that an Elvis admirer would hope for , other than having "The King " himself come back to life . Before you step into the restaurant , you may stop to look at the two larger-thanlife statues of Elvis . Inside , the walls are covered with photographs and posters of Elvis . Even the tables and the paper napkins have images of Elvis on them . As expected , the music playing in the background is one ofElvis ' s songs . Uri Yoeli , owner of The Elvis Inn , explains how and why it all started . The restaurant opened in 1971 , but Uri ' s admiration for Elvis began in the early sixties , when he was a teenager . Although Elvis had made his first hit , Heartbreak Hotel , in
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