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עמוד:44
Before Listening When a company wants to sell a new product , it has a marketing strategy . These are the steps in designing , producing and selling the product . Marketing Strategy ? How to divide the advertising budget ? The design of the ads ? The target population ? Where to advertise ? Spin-off products Look at the points included in a company's marketing strategy . Add other points that the company should consider . Answer on th a Student Work Page & L First Listening The Pet Mouse Company wants to market its product . Listen to the discussion at a meeting of the marketing team . Which of the points in the marketing strategy above are discussed ? A { Second Listening 1 Why does the team think that the product will succeed ? Find two reasons . ? People like to collect things . ? People spend a lot of time watching TV . ? People spend a lot of time using computers . ? People like new products . 2 Which of the following sentences are true for both adults and teenagers ? ? They have money to spend . ? They are the first to be interested in fads . ? They are interested in computers . ? They work with computers . Thinking About What You Have Heard 1 Who do you think would buy the pet computer mouse ? Explain . 2 Would jow buy the pet computer mouse ? Explain . 3 Which of the following would you use to advertise the pet mouse ? Explain why . flyers free samples Internet magazines newspapers posters radio television
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